How all4cloud Achieved 400% Growth in AI Search Visibility with GEO Optimization
AI tools shape B2B shortlists before buyers ever open Google. all4cloud noticed they were missing from these answers and fixed it with a focused GEO setup. The result: strong AI visibility, higher intent traffic, and real impact.
Category 1
[ CHALLENGE ]
B2B buyers are changing how they search. Instead of typing keywords into Google, many start by asking ChatGPT, Claude, or Perplexity for advice. These systems explain complex topics, compare vendors, and even influence shortlists long before anyone visits a website.
For all4cloud, a leading SAP partner focused on cloud ERP and S/4HANA migrations, this new behaviour created a serious visibility gap. Their SEO was strong, but AI assistants almost never mentioned them. Competitors appeared instead, even in topics where all4cloud had deep expertise.
Through a structured GEO strategy, all4cloud turned this into one of their strongest channels, reaching 400% growth in AI-referred users, a 53% engagement rate, and the highest conversion rates across all traffic sources.
Why AI Search Matters for B2B
AI search adoption is rising fast. Millions of users now rely on AI for early research because these tools summarise complex information and offer vendor-agnostic explanations. For enterprise software buyers, this is often the first step before any Google search.
When an AI assistant includes a company in its response, it works as an implicit endorsement. It filters the noise and highlights only a few relevant names. Appearing in these answers gives companies an advantage early in the buying cycle, when criteria and shortlists are formed.
What GEO Solves (And Why SEO Alone Isn’t Enough)
SEO helps humans find you in traditional search results. GEO helps AI models understand and cite your content. AI needs clear signals about:
What your company does
Who you help
How your approach works
Why your expertise is trustworthy
Before optimization, AI models struggled with all4cloud’s content structure. Key facts were not explicit enough, relationships between service pages were unclear, and authority signals were present but not easy for LLMs to extract. There was also no framework to measure how often AI assistants mentioned them.
The GEO Strategy
The work focused on three areas:
Clear goals and metrics
We defined where all4cloud needed visibility, tested their citation rate across AI systems, set targets, and built tracking for AI referral traffic and engagement. The baseline citation rate was below 5%. The target was 40% within six months.
Content structured for LLM understanding
Pages were reorganized to highlight the essentials: what the service is, who it is for, how it works, and what results it drives.
We added clearer semantic structure, consistent headings, schema markup, and direct answers to common buyer questions.
Authority signals such as certifications, methods, and client outcomes were surfaced in more explicit ways.
This kept the human reading experience intact while making the content far easier for AI to interpret.
Ongoing improvement
Monthly citation audits, competitive monitoring, and GEO-aligned content creation ensure the gains continue. New content now follows structures that support both human readers and LLMs.
The Impact
AI search became one of all4cloud’s most effective channels:
400% growth in users arriving from AI assistants
Sustained month-over-month improvement in citations
53% engagement rate from AI visitors
Highest conversion rates of any traffic source
AI-referred users arrive with stronger intent because they come after receiving a recommendation from a system they trust.
Why This Matters for Enterprise Software Companies
B2B buyers increasingly start with AI to clarify problems, compare options, and form early opinions. Companies absent from these conversations lose visibility at the exact moment buyers shape their requirements.
GEO helps companies show up where it matters most: early in the research phase, with clear and credible positioning. The companies that move now build momentum while the channel is still young and not yet crowded.
If your company isn’t being mentioned by AI assistants today, you’re already behind the conversations shaping tomorrow’s shortlists.
Want to improve your visibility in AI search? Our GEO workshops help B2B teams turn AI assistants into high-intent traffic channels.
[ SOLUTION ]
We integrated an AI chatbot that handled 80% of queries, including order tracking, refunds, and product recommendations.
