The GEO move that took a B2B company to 78% LLM visibility
B2B buyers now start with ChatGPT and Perplexity. SNP was nearly invisible there, even with strong SEO. A focused GEO setup fixed this and turned AI search into a steady source of quality traffic.
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Search behaviour in B2B is changing fast. Many buyers now start with ChatGPT or Perplexity instead of a search engine. These tools explain options, compare vendors, and shape the buying process long before someone visits a website.
A global B2B provider in the ERP and data transformation space noticed this shift early. Their SEO performance was strong, but AI assistants almost never mentioned them. For a company working with complex enterprise systems, this created a clear visibility gap.
After a GEO workshop and focused improvements, the company now shows up in both classic search and AI systems. LLM sessions today come mainly from ChatGPT, around 78%, and Perplexity, over 13%. GEO has become a steady source of high quality traffic.
The challenge
The company wanted to stay visible in a world where AI assistants are part of the first research step.
Main challenges were:
Low visibility in AI tools despite solid SEO
Pages not structured in a way AI systems can easily read and summarise
No clear way to measure GEO and connect it to pipeline quality
They needed a clear framework to understand GEO, define goals, and improve over time.
The solution
We built a GEO setup that supports long term visibility.
GEO workshop and KPI setup
We explained how AI search works, reviewed current visibility, and defined clear KPIs for classic organic traffic and LLM sessions.Priority page improvements
Key pages across solutions, industries, and resources were refined.
Messaging became clearer, content easier for AI systems to scan, and internal links were improved.Tracking and continuous updates
Dashboards were set up to track where LLM traffic comes from and which pages AI tools surface most often.
This made content updates based on real user behaviour simple.
The results
89% of classic organic sessions come from Google
Nearly 10% come from Bing
78% of LLM sessions come from ChatGPT
Over 13% come from Perplexity
GEO visitors show the strongest engagement and highest conversion potential
The company now reaches buyers earlier, with clearer context and better alignment with modern search habits.
Want the same clarity for your brand?
Our GEO workshop helps B2B teams understand how AI search works and how to turn it into a stable source of high intent traffic.
